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Teaching Digital Marketing

Saturday, March 27, 2010

Matthias Lüfkens (World Economic Forum) lectrure for the MSCom at the Universita della Svizzera Italiana, USI

Universita della Svizzera Italiana, Lugano 17. March 2010 on Prezi

Pubblicato da Digital Marketing for Students a 4:21 PM 1 comment:
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  • CV Andreina Mandelli, PhD

Digital Mktg Resources

  • Free webinar about Advertising on Facebook
  • Google Insights
  • Marketing and Advertising Using Google (Second Edition)
  • Online Communication Guidelines Examples from different organizations
  • Social Media for Small Business
  • The little red book (Glossary of internet terminology) from Ogilvy
  • Twitter 101 for Business
  • Twitter Begins (ITA)

Research & Report

  • 100 Most Valuable Global Brands ranking from BrandZ
  • 2009 Digital Outlook Report form Razorfish
  • A List of Social Media Marketing Examples from Peter Kim
  • Best Global Brands 2009 from Interbrand
  • Building Great Brands in the Digital Age
  • Economy + Internet Trends from Morgan Stanley
  • Social Influence Marketing Report from Razorfish
  • The Social Pulpit-Barack Obama's Social Media Toolkit from Edelman
  • The world's most engaged brands from Engagement db

Students' Projects

  • Online Advertising - Digital Marketing for students
  • Brand yourself – Digital marketing for students
  • The Ethics of Online Advertising-Digital Marketing for Students
  • Digital Marketing for Students
  • Digital Consumer Behavior - Marketing Smile

Blogroll

  • Digital Strategy - Dave Chaffey
    Burger King Brazil Augmented Reality digital campaign example
    3 years ago
  • Groundswell - Charlene Li
    My Next Chapter
    9 years ago
  • Harvard Business Review Blog
    How U.S. Cities Are Using AI to Solve Common Problems
    3 hours ago
  • Mashable! - The Social Media Guide
    Two Point Museum preview: A playful and unserious foray into museum curation
    2 hours ago
  • New Media Age - Breaking News
  • Social Media and Open Enterprise - Paul Gillin
    How AI is automating writing and marketing messages
    2 years ago
  • The Long Tail - Chris Anderson's Blog
    Hiatus
    14 years ago
  • The Social Media Marketing Blog
    It’s Not What You Say, But How You Say It
    2 years ago
  • We Are Social (Conversation Agency)
    Why today’s creators are reinventing their personal brands
    3 months ago

Group Project ToolKit

  • Google AdPlanner
  • Google AdWords
  • Google AdWords Italia
  • Google Analytics
  • Google Blogger
  • Google Insights
  • Google KeyWord Tool
  • MindMeister - Mind Mapping
  • Online advertising terms

Cool Websites

  • BootB - Adv Marketplace
  • Ning - Customized Social Network
  • Zooppa - Social advertising network

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